Where boutique brands become category leaders
Where boutique brands become category leaders
Tornaxo is an operator-led portfolio company that acquires under-optimised e-commerce businesses and accelerates them through hands-on execution and strategic scaling.
Tornaxo is an operator-led portfolio company that acquires under-optimised e-commerce businesses and accelerates them through hands-on execution and strategic scaling.
The Tornaxo Blueprint
The Tornaxo Blueprint
From potential to performance. This is how we work:
From potential to performance. This is how we work:
1.
Strategic acquisition
We acquire 100% ownership of high-potential brands with quality products. Our focus is on identifying "diamonds in the rough" that deserve a place in the spotlights.
1.
Strategic acquisition
We acquire 100% ownership of high-potential brands with quality products. Our focus is on identifying "diamonds in the rough" that deserve a place in the spotlights.
1.
Strategic acquisition
We acquire 100% ownership of high-potential brands with quality products. Our focus is on identifying "diamonds in the rough" that deserve a place in the spotlights.
2.
Operational integration
Acquired brands are migrated onto the Tornaxo ecommerce platform and high-performance tech stack. This transition provides shared-service efficiencies from day one.
2.
Operational integration
Acquired brands are migrated onto the Tornaxo ecommerce platform and high-performance tech stack. This transition provides shared-service efficiencies from day one.
2.
Operational integration
Acquired brands are migrated onto the Tornaxo ecommerce platform and high-performance tech stack. This transition provides shared-service efficiencies from day one.
3.
Optimise
Our team audits every facet of the business to eliminate operational bottlenecks and marketing inefficiencies. We refine the customer journey and supply chain to ensure readiness for high-volume traffic.
3.
Optimise
Our team audits every facet of the business to eliminate operational bottlenecks and marketing inefficiencies. We refine the customer journey and supply chain to ensure readiness for high-volume traffic.
3.
Optimise
Our team audits every facet of the business to eliminate operational bottlenecks and marketing inefficiencies. We refine the customer journey and supply chain to ensure readiness for high-volume traffic.
4.
Scale and perform
With a rock-solid foundation in place, we deploy proven marketing playbooks and operational rigour to drive rapid growth. We expand market reach and launch new sales channels to transform boutique shops into category leaders.
4.
Scale and perform
With a rock-solid foundation in place, we deploy proven marketing playbooks and operational rigour to drive rapid growth. We expand market reach and launch new sales channels to transform boutique shops into category leaders.
4.
Scale and perform
With a rock-solid foundation in place, we deploy proven marketing playbooks and operational rigour to drive rapid growth. We expand market reach and launch new sales channels to transform boutique shops into category leaders.
Our first year in numbers
Our first year in numbers
Ecommerce businesses in our portfolio
Ecommerce businesses in our portfolio
Ecommerce businesses in our portfolio
Year-over-Year revenue growth in our portfolio
Year-over-Year revenue growth in our portfolio
Year-over-Year revenue growth in our portfolio
Age of our oldest ecommerce business
Age of our oldest ecommerce business
Age of our oldest ecommerce business
Average customer satisfaction
Average customer satisfaction
Average customer satisfaction
Our sweet spot
Our sweet spot
We don’t buy every business; we buy the right ones. We look for established boutique brands where our operational engine can provide the most leverage. If your brand meets the following criteria, we should talk.
We don’t buy every business; we buy the right ones. We look for established boutique brands where our operational engine can provide the most leverage. If your brand meets the following criteria, we should talk.
Proven profitability
Proven profitability
Proven profitability
We are builders, not mechanics. We look for net-profitable businesses with healthy margins. We don’t do turn-arounds; we focus on accelerating existing success.
€250k – €2M ARR
€250k – €2M ARR
€250k – €2M ARR
Our platform is specifically tuned to scale brands within this revenue bracket. This is where we find the most "under-optimised" value that is ready for institutional-grade growth.
Full Brand Ownership
Full Brand Ownership
Full Brand Ownership
We acquire 100% ownership of brands that own their IP, their products, and their customer relationships. This allows for a clean transition onto the Tornaxo shared-services platform.
European Focus
European Focus
European Focus
While we have global ambitions, our current focus is on brands with a primary customer base and strong market fit within Europe.
A "Hero" Product Line
A "Hero" Product Line
A "Hero" Product Line
We love brands built around a core "hero" product or a tight, high-quality SKU set that customers genuinely rave about.
Ready for the next chapter?
If your brand meets our criteria, we’d love to show you how our operational engine can take it to the next level.
Ready for the next chapter?
If your brand meets our criteria, we’d love to show you how our operational engine can take it to the next level.
Ready for the next chapter?
If your brand meets our criteria, we’d love to show you how our operational engine can take it to the next level.